Centre of Excellence for Export Promotion  |  Empowering Students & MSMEs in Global Trade  |  PSGCAS × O/o JDGFT Collaboration
PSGCAS × O/o JDGFT Collaboration

Centre of Excellence for Export Promotion

PSG College of Arts & Science in collaboration with the Office of Joint Director General of Foreign Trade — empowering students and MSMEs through digital-led global commerce.

Explore Services Direct Gov Portal
About the Initiative

A Centre Built for Tomorrow's Global Traders

Established on 8 October 2024 through an MoU between PSGCAS and O/o JDGFT, the Centre of Excellence empowers MSMEs through digital-led export growth under the Districts as Export Hubs mission.


Collaborating with CODISSIA, FICCI FLO, DIGIIT and leading industry partners, the CoE bridges the gap between institutional learning and real-world export facilitation, equipping students with cutting-edge tools and live MSME experience.

Export Promotion
Impact at a Glance

Measured in Milestones

0

Students Trained

0

MSMEs Supported

0

Industry Interns

0

Export Prospects Identified

Milestones

Major Achievements

MoU Signing Ceremony — 08.10.2024

169 participants. Landmark collaboration with CODISSIA, FICCI FLO, SIDBI, DIGIIT, and FIEO formally established the Centre of Excellence.

Phase I Bootcamp — 13–17 May 2025

120 students rigorously trained across CRM tools, website building, digital marketing strategies, and DGFT export schemes.

Phase II — MSME Industry Immersion

110 students mapped to 40 MSMEs across Coimbatore. 19 firms extended internship or employment offers to participating students.

Amazon Global Selling Collaboration

Certified Train-the-Trainer Program introduced. 2 MSMEs onboarded live onto Amazon's global selling platform with faculty support.

ICD Industrial Visit — CONCOR

Hands-on exposure to customs clearance, HS code classification, CBM valuation, SEZ procedures and Foreign Trade Policy 2023.

Phase I — Expert Trainers

The minds behind the first internship bootcamp

Phase I

Internship
Training

Hands-On Learning

Digital Tools Mastered by Interns

⚡ 6 Tool Categories
🗂️
CRM & Lead Management Zoho CRM, Salesforce, Curace
🔍
Lead Generation D7 Lead Finder, LinkedIn Advanced Search
🌐
Website & E-Commerce Wix, Framer, WordPress, Shopify
🎨
Design & Social Media Canva, Hootsuite, Looka AI
🏛️
Government Portals DGFT Portal Simulation
📋
Export Incentives RoDTEP & EPCG Incentive Drafting
Partners & Engagements

Strategic Collaborations

🛒

Amazon Global Selling – Export Connect

Train-the-Trainer model introduced. 2 MSMEs onboarded live. Faculty & students certified for exporter support across global markets.

📦

DHL Logistics Collaboration

Joint workshop planning for export logistics. Proposal for an exclusive DHL–India Post cross-border shipping program underway.

🛍️

OORLA – E-Commerce Startup

Sensitisation sessions on emerging e-commerce trends. Hands-on exposure for student export teams to startup operations.

🏭

ICD Industrial Visit – CONCOR

Exposure to customs clearance, HS code classification, CBM valuation, and Foreign Trade Policy 2023 in a live environment.

MSME Outcomes

MSME Impact & Results

40+

MSMEs Supported

16

Export-Ready Firms Identified

19

Internship / Job Offers

2

Live Amazon Onboardings

Ecosystem

Our Strategic Partners

JDGFT
Amazon
FIEO
SIDBI
CODISSIA
FICCI FLO
CONCOR
Partner 1
Partner 2
JDGFT
Amazon
FIEO
SIDBI
CODISSIA
FICCI FLO
CONCOR
Partner 1
Partner 2
What We Do

Services Provided

🏭

For MSME

Capacity Building ➔ Workshops ➔ Internship Providing ➔ Export Marketing ➔
🎓

For Students

Skill Development Workshop ➔ Internship in MSMEs ➔
🏛️

Academics

Industry Visit ➔ Faculty Programs ➔

Connection to Direct Gov Portal Linkage

Access official frameworks, schemes, export promotion details, and direct support mechanisms established by the Directorate General of Foreign Trade (DGFT).

Access Gov Portal ➔
DGFT Building
Journey

Event Timeline

Oct 2024 — CoE Establishment

MoU signed with JDGFT. MSME Capacity Building Program formally launched with 169 founding participants.

Nov 2024 — Madurai Export Summit

Sessions on Amazon Global Selling, GeM portal, export certification and MSME branding strategies.

Mar 2025 — Amazon Export Connect

Train-the-Trainer model introduced. Faculty and students gain certification to support MSME exporters.

May–June 2025 — Internship Phases I & II

Institutional training bootcamp followed by live MSME industry immersion for 110 student interns.

What's Next

Future Expansion Plan

01

Export Facilitation Lab

25-system computer lab dedicated to live export documentation, DGFT portal, and e-commerce training.

02

Smart E-Commerce Classroom

Dedicated smart classroom for hands-on Amazon, Flipkart, and global marketplace training sessions.

03

Video Studio for MSME Branding

Professional content creation studio to support MSMEs in building compelling digital brand identities.

04

Amazon Certified Trainer Scaling

Scale the Train-the-Trainer model to produce 20+ certified Amazon export facilitators per cohort.

05

MSME Clinics & Masterclasses

Monthly expert-led clinics addressing live MSME export challenges with targeted, actionable solutions.